Timeline

We believe you should have the option to personalize a product.

2005. The journey begins. We design & sell bolts of fabric.

2007. We offer personalization, "blending the line between consumer & creator,"  and expand product line to finished goods. We launch Open Design.

2009. We introduce Private Label for independent boutiques.

2010. We start manufacturing for emerging designers.

2011. We introduce our direct import program. We launch our 'design your own' configurators. We start powering the design studio via our creative freedom program.