Expose yourself to art you don’t yet understand
Precisely measure the results that are important to you
Ship
Seek out uncomfortable situations
Copyedit less, invent more
Blog
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Metro station in Stockholm, Sweden.
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Rooms are albums that provoke memories. What you decorate with should remind you of a street you wandered down or an experience that made you happy.” — Designer Amy Hase
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Buy it as is or personalize it.
Differentiate your store by offering your customer the option to personalize products.
Purchase from Stock, Scenario 1:
Brooke walks into your store, and falls in love with this drape on the sales floor:
It’s perfect. Everything about it works for her - the fabric, the colors, the size. You pass along the order information to us, and we ship within a couple days (direct to her or to the store) via our quick drop ship program.
Purchase from Stock, Scenario 2:
Emily is visiting your store, and spots this pillow:
(Image courtesy of Martha & Ash.)
Everything about it is perfect - the fabric, the colors, the size. She picks it off the shelf, and walks out with it. (She has Card Case from Square. She pays using her name.) The transaction is frictionless, and brings her instant gratification.
Purchase via Creative Freedom, Scenario 1:
Mark walks into your store looking for drapes. After a few minutes of browsing, he finds this one on the right (in white):
It would be perfect, only if he could reduce the size by 4 inches and replace one color. He’d like to switch the yellow for turquoise.
You refer him to your design studio. The studio is equipped with the tools - selling aids & visual apps - to personalize his drapes. He gets to see what it’ll look like in his selected colors and in his room. You work with Mark on personalizing a truly unique product. He has fun with the experience of co-creating, and understands that he’ll have to wait a few weeks to receive it.
Purchase via Creative Freedom, Scenario 2:
Sara is looking for a 4x10 runner in purple. She has been around town and online, but can’t find a rug in this size and color. Just when she was about to compromise for an in-stock rug in 2.5x10 and no purple, she hears that she could design her own rug at your store.
She goes online to schedule an appointment with your design studio. While at your site, she finds a visual app (powered by us) that allows her to view selected designs & colors in real time, and view them in her room. She has fun playing around with a couple options, prints them out and brings it to the studio.
At the studio she shares the designs she has created, views the pom colors for confirmation, and feels a rug sample for texture. You offer a few other options for her to consider. She makes her decision, and you pass along her order to us.
In a few weeks she receives her rug, just in time for thanksgiving. She is delighted to share the experience of designing her own rug & how it is made with her family.
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(via VT Interiors - Library of Inspirational Images: Green Living)
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(Jobs) knew that the best way to create value in the twenty-first century was to connect creativity with technology.
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You see, I think (Jobs) better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.
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And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.
—Jonathan Ive at the Steve Jobs Tribute on the Apple campus. His talk starts around 47:17 right after Tim Cook introduces him.
(via http://37signals.com/svn/posts/3030-and-just-as-steve-loved-ideas-and-loved) -
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
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When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there,” he told Newsweek in 2006. “But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.
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Moroccan tile.
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(via David Radparvar » revolution.is - weekly stories from change-makers and culture-shapers)
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The bouts of depression and self-doubt are reasonable and inevitable.
